What if I told you that your customers are your best sales reps? That by encouraging sharing and self-promotion by your customers, you can grow your brand. It’s true. (And you don’t even have to pay “influencers” if you don’t want to.) You can build your brand (and boost sales, referrals, and loyalty) by building a community around your products, services, and agency. In this talk Michelle will share some of the best practices in building community. She will address Facebook groups, social media strategy, community engagement, and the role of the customer success team in all of it. Learn what works (and what hasn’t worked) for Michelle in the different roles she has taken on within the greater community.<\/p>\n","protected":false},"excerpt":{"rendered":"
What if I told you that your customers are your best sales reps? That by encouraging sharing and self-promotion by your customers, you can grow your brand. It’s true. (And you don’t even have to pay “influencers” if you don’t want to.) You can build your brand (and boost sales, referrals, and loyalty) by building… Continue reading Building Community to Build Your Brand<\/span><\/a><\/p>\n","protected":false},"author":13234268,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1621789200,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[466],"footnotes":""},"session_track":[22],"session_category":[],"class_list":["post-849","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","entry"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"May 23, 2021","time":"1:00 pm"},"session_speakers":[{"id":"466","slug":"michelle-frechette","name":"Michelle Frechette","link":"https:\/\/neo.wordcamp.org\/2021\/speaker\/michelle-frechette\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/849\/revisions"}],"predecessor-version":[{"id":939,"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/849\/revisions\/939"}],"speakers":[{"embeddable":true,"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/466"}],"author":[{"embeddable":true,"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wporg\/v1\/users\/michelleames"}],"wp:attachment":[{"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_track?post=849"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/neo.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_category?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}